I am a Brand Strategy & Innovation Expert, Purpose Advocate, Social Entrepreneur & Possibilitarian Leader. My passion for building brands and my strategic question-first approach ignite brands’ dimensions of differentiation and enable business leaders to challenge their thinking on how to grow in the digital age.
I am currently the COO & Head of Strategy at Brand Lounge one of the region’s top branding consultancies, where I lead on award winning branding projects across various industries from Governmental (RAKEZ [2 Awards at the Transform MENA Awards], RAK Investment Development Office, GDMO) to Healthcare (Avivo Clinics [2 Awards at the Transform MENA 2018] - Medpharma [1 Award at the Transform MENA 2018] - EHS, Daman Insurance, Al Jeel - KSA), Defense (MKU, India), FMCG (ADK), Corporate & Family Businesses (AIMS, KSA - Jagal, Nigeria [1 Award at the Transform MENA 2018] to name a few.
As a strong believer in the power of brand purpose, I enjoy supporting Social Entrepreneurs through my own initiative Fullmoon Experiments, a unique kind of platforms that empowers Lebanon & UAE based entrepreneurs working on their own purposeful startups with what I like to call: “The 4M of Startups Success: Money, Mentorship, Management & Marketing”.
We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.
Our purpose is to maximize value through uncovering your point of differentiation in today’s increasingly competitive environment.
We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.
Every brand has a Purpose, my expertise is to help you uncover yours and answer Why do you exist as a brand?
Strategy drives all business decisions, my question-first approach will help you define your winning strategy.
Innovation increases the possibilities of winning in any market, my role is to challenge the way you think & operate.
Feed coming soon
Brand Lounge, Dubai Design District, Bldg 6B, Office 209 Dubai, Dubai 1050 AE
Copyright © 2020 Mohamad Badr - All Rights Reserved.