About Me


I am a Brand Strategy & Innovation Expert, Purpose Advocate, Social Entrepreneur & Possibilitarian Leader. My passion for building brands and my strategic question-first approach ignite brands’ dimensions of differentiation and enable business leaders to challenge their thinking on how to grow in the digital age.

My Professional Background

I am the COO & Head of Strategy at Brand Lounge one of the region’s top branding consultancies, where I lead on award winning branding projects across various industries from Governmental (RAKEZ [2 Awards at the Transform MENA Awards], RAK Investment Development Office, GDMO) to Healthcare (Avivo Clinics [2 Awards at the Transform MENA 2018] - Medpharma [1 Award at the Transform MENA 2018] - EHS, Daman Insurance, Al Jeel - KSA), Defense (MKU, India), FMCG (ADK), Corporate & Family Businesses (AIMS, KSA - Jagal, Nigeria [1 Award at the Transform MENA 2018] to name a few.

As a strong believer in the power of brand purpose, I enjoy supporting Social Entrepreneurs through my own initiative Fullmoon Experiments, a unique kind of platforms that empowers Lebanon & UAE based entrepreneurs working on their own purposeful startups with what I like to call: “The 4M of Startups Success: Money, Mentorship, Management & Marketing”.


About Brand Lounge

We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.

Our purpose is to maximize value through uncovering your point of differentiation in today’s increasingly competitive environment. 

We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.  

Specialty & Expertise


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